Our House was Robbed…for real.

Yes, the title of this post is 100% true. Absolutely amazing to me that people will look you in the face, smile, and then STEAL from you.

The details that I can share right now (it’s an active police / court case at the moment) is the following:

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Dr. Robyn and I hired a temporary babysitter for 2 part time days. She was fabulous with the kids, very sweet…and…she had previously been a professional housekeeper, so she volunteered to do some cleaning during our kids’ nap time. (She did some cleaning alright…)

The second day that she was here, she was doing some cleaning upstairs (I was in my home-office downstairs) when she came down and said that she had received a text from her mom and that she had to leave immediately as her mom needed a ride due to car trouble. Being a trusting person (I do run a Character Development company, right?), I simply paid her for her time, thanked her for her help and let her know that we’d be happy to give her some more work as she was a young, single, soon to be mom.

Long story short, Dr. Robyn came home and was getting dressed to go out when she noticed that some of her favorite pieces of jewelry were GONE. At first we thought perhaps the tiny fingers of our toddler Tallie may have misplaced them, however, it would have been impossible for her to get to them due to their location. Realizing that the ONLY person to have been where the jewelry was, was this sitter, we contacted her and she quickly said that she didn’t see any jewelry while cleaning.

After ripping the house apart (again), at 8pm, we called the police department who immediately dispatched 2 cruisers to our home to take a statement and get all of the details…they were very thorough and very professional. Makes me feel a lot safer to be a resident of this town! They left an hour or so later and told us that they’d get right on it and contact us as soon as they discovered anything.

At 1am, the phone rang and the Police Officer let me know that they had already questioned the babysitter and she had confessed to stealing the jewelry and selling it at a pawn shop. She was “processed” and released and a court date set for this week…

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At this point in time, we’re waiting (and hoping) to hear that the police will be able to recover Dr. Robyn’s jewelry from the pawn shop…I’ll shoot you an update as soon as I know.

So, in the hopes of turning our day around and spreading some positivity, I thought I’d share something cool that a bunch of our clients are doing with regards to a secret “ninja” marketing tool.

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Check this out to download for free –> http://goo.gl/BIOVt

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What it is, is a brilliant repurposing of the young kids and school age kids Powerful Projects. You’ll notice that they’ve been combined to a single page and on the back is a note to the parents with a really cool FREE Offer / call to action. What smart PW members do with this is, they deliver thousands of them to local family-friendly restaurants to use as placemats. This is a total win-win situation. The restaurants get free placemats that help keep kids busy (and quiet), the kids and parents get a really cool character project to complete and talk about, and the school owners get some great prospective students who are already comfortable with the culture of your school.

I hope you take this idea and start implementing immediately! Let me know when you do, ok?

Have a great day!

best,

Jason

Jason M. Silverman

CEO

Powerful Words Character Development

http://www.PowerfulWords.com

(877) 769-3799 ext 7

How to avoid communication problems with parents of your students

Hope you’re having a great day today. The sun is shining, the birds are chirping and I’m thrilled to say that we’ve hired a replacement nanny…so we are finally able to get back to work (during the day, that is!). It’s been really crazy around here! Juggling 2 young kids, our businesses and sometimes even, gulp, SLEEP…has been interesting 🙂

In any case, I wanted to share something with you today…I just got off the phone with a school owner who sounded totally deflated and defeated. His student count is down and his morale and passion for his school appears to have taken a serious beating. Seems that he’s been having some issues with a few of the parents of his students. He told me that he feels like teaching the students is an absolute pleasure, however, dealing with the parents is driving him nuts. SOUND FAMILIAR?

After a couple of quick questions, the problem was pretty darn clear.

COMMUNICATION…

A lack of helpful, positive communication can have devastating repercussions (both in personal relationships as well as at your school).

Many school owners ONLY communicate with the parents of their students when THEY WANT MORE MONEY FROM THEM…Folks, this will devastate the relationship you’re trying to build with them…GUARANTEED!

We discussed creating a monthly communication campaign inclusive of 6 e-mails / blog posts (you could do more, however, this felt right) that was completely BENEFIT DRIVEN so that the parents are actually looking forward to receiving it. (Earth shattering idea, right?)

WARNING: Valuable Idea Below…proceed with reckless abandon!

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One of the first pieces of positive communication we strongly urge our Powerful Words Family Members to share with their clients (and their prospective clients) is the Monthly Parents Perch letter. The reason this is such a successful tool is that each and every month, it reminds parents about the promises that were made during the initial enrollment conference…and EXACTLY how those promises are being fulfilled. In addition, it also pre-frames the parents about the next 3 months worth of character concepts to be covered…an amazing student retention technique.

Parents need to be consistently RE-SOLD on the value and benefits that your program delivers to their family…or they’ll either forget about them or simply move to the next “thing” that their child wants to try. BIG MISTAKE to let that happen.

–>In case you haven’t seen the Parents Perch, Click Here to download a Free Copy <–

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As we head into the spring and summer months, this is even more important than ever. Please – make sure that you’ve got a complete, strategic, and benefit driven communication system in place to ensure that the bonds you’re building with your students and your community, are in fact, lifelong.

Wishing you the best in success and happiness!

Jason

Jason M. Silverman

CEO
Powerful Words Character Development

http://www.PowerfulWords.com

(877) 769-3799

Strong Men are Hard to Kill – Lessons in Gratitude

The title of this blog post is very real to me right now.  As you might remember, on Thursday, March 10th, while driving home from a  martial arts class, I was in a pretty tough car accident and in fact, I wound up totaling my  7,000 lb truck.  Luckily, somebody or something was definitely watching over me and I managed to walk away without even a bruise or a scratch…

Thank God for the State Police!

A few days ago, I had to go visit the auto graveyard to collect a few personal items from my truck…and to be perfectly honest with you, it really shook me…it shook me right down to my core.  The attendant at the lot took a look at my truck and said, “Wow, you’re pretty darn lucky to be alive right now…They say that strong men are hard to kill, so you must be pretty strong.”

At that moment, I didn’t feel so strong.  In fact, I actually felt a bit weak in the knees and soft in the stomach.

It really made me think about and appreciate my amazing family. My wife Dr. Robyn and I adopted 2 beautiful children in the last couple of years.  Tallie Paige is 2 years old and Noah Stone just had his 9 month old checkup.  They are both so full of life, energy and happiness…the thought that they could have grown up without me is quite disturbing.  I learn from them each and every day.

And of course Casey Coal, our 10 year old Finnish Spitz / Sheppard Mix counts as a kid too (a furry one, but a kid none the less).  My family is the light of my life…our home usually feels like a circus with babies and toddlers and dogs chasing each other non-stop…laughter can often be heard all the way down the street.

I’ve been doing pretty well since the accident, however the event itself, really made me take a look at my life and how I invest my time.  I’m lucky enough to share almost every meal with my bride and I get to enjoy every morning that I’m not traveling with my kids.  Trust me…me and Sesame Street are very, very close 🙂

The true purpose of this post is to let you know just how much I appreciate you and that I’m grateful you’re a part of my life.  It means the world to me that you’ve put your faith and trust in me as a teacher and somebody who truly wants the best for you.

I’ll be in touch soon.  Thanks for making a difference in the lives of your family, your students and your community.

sincerely,
Jason

Jason M. Silverman
CEO

Powerful Words Character Development
http://www.PowerfulWords.com
769-3799 ext 7

Guro Jason M. Silverman’s Article – Grand ReOpening BluePrint

Want to generate some serious excitement about your school, year after year after year?  Enjoy this article by Guro Jason M. Silverman, CEO of Powerful Words Character Development.

Many Powerful Words Clients have used this article as a tool to plan, market and execute their Grand Re-Opening!  Enjoy!

Click Here to Download – Grand Re-Opening BluePrint

We’d love your feedback…what did you find most interesting and or helpful about this article?  Please comment below!