It’s all about the EXPERIENCE!
I have a story to share with you. It’s a story that has the potential to help you completely transform the experience of everybody who ever sets foot in your business…actually, the minute they set foot in your business. Does that sound like something that you’d find beneficial? I’m pretty confident that it is!
Last summer, my wife and I were “in the market” to find an ideal summer camp for our daughter Tallie. Obviously, seeing as how whoever we chose would have responsibility for the safety of our child, it was not a decision we were taking lightly. Living in northwestern New Jersey, we are lucky enough to have a ton of very high quality options…SO…we scheduled tours and introductory visits at all of the camps we were even remotely interested in.
***If for some reason, you have gotten this far and are saying, “this won’t have anything to do with MY BUSINESS since I don’t own a camp!” you absolutely, positively MUST keep reading. I promise you’ll find something that you’ll be able to implement in growing and improving your client / prospect experience – regardless of the industry you’re in, capiche?
OK – back to my story:
After visiting 5 or 6 camps, we were certainly getting a clear understanding about how camps market themselves – they were all pretty good at building rapport and showcasing the value and benefit of their particular “product” as we took the tour.
I will say this…it can be a little nerve wracking before the tour starts because it really is a bit intimidating. A few times we felt just a little uneasy about where we were supposed to be and what we were supposed to do. Not a terrible thing, however, the next camp we visited did something that really made me smile…and put me at ease immediately.
We pulled into Meadowbrook Daycamp and we were greeted with a huge posterboard –> check this out!
No rocket science here folks…I’m guessing it probably took all of 1 minute to edit the file and then hit print and attach it to the sign. HOWEVER, it did wonders to help us to believe that they were excited to meet us and were ready to welcome us into their family.
How cool and easy is it to do this? If you welcome introductory students or patients, or clients into your business, don’t you think this would a very simple step to take to help the rapport building process begin…even before you get the opportunity to shake their hands?
One of my marketing mentors, a gentleman named Dan Kennedy often speaks about “Little Hinges that swing Big Doors”, this my friend, is a very powerful little hinge that I hope you take advantage of…today!
Please let me know if you plan to implement this and when. I’m confident that you’ll see positive results and that this will help to start a very positive buzz about your business in your town.
Best of luck!
Jason M. Silverman